Saturday, December 28, 2019

Robert Frost Home Burial - Selfish Misery Essay - 1662 Words

The Selfish Misery of Home Burial Robert Frosts poem Home Burial is an intriguing portrait of a marital relationship that has gone wrong. Though at first glance it may seem that the cause for the couples trouble is the death of their child, closer reading allows the reader to see that there are other serious, deeper-rooted problems at work. The couples differences in their approach to grieving is only the beginning of their problems. Many of the real problems lie in the wifes self-absorbed attitude of consuming unhappiness and anger. Her outlook on her life and marriage is so narrow that she winds up making both her husband and herself victims of her issues. It is clear that Frost intended the reader to see through the†¦show more content†¦Rather, she dehumanizes him in her mind, thinking of him as a blind creature who wont be able to understand her pain (15-16). When he asks what is disturbing her, she refuse[s] him any help (13). She is making the deliberate decision not to let him be a caring person. Even when he tells her that hes seen the cause of her window gazing, she refuses to believe him. Frost has her immediately contradict the husbands realization, using the word challenge to conjure up a better image of the wifes defensive nature. While the husband is understanding of his wifes pain, she refuses to allow him any. The husband tells her to try and talk to him, insisting that he is not so much unlike other folks (63). Even though he admits he thinks she is perhaps to demonstrative in her grief, he wants to talk to her and help her. He acknowledges that she is unhappy, and he wants to be of assistance. The wife, however, isnt even willing to grant that her husband could be feeling any loss. When he begins to speak of their dead child, she recoils from him, crying Dont, dont, dont, dont (31-33). He asks Cant a man speak of his own child hes lost? (37), clearly confused that she would be so upset over the slightest mention of the child. She responds with an instant, Not you! (38), implying that only he isnt worthy of grieving. She doesnt appear to think he should be allowed any emotion at all, but still seems to expect him to be moreShow MoreRelatedStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 Pages, with David DeCenzo (Wiley, 2010) Prentice Hall’s Self-Assessment Library 3.4 (Prentice Hall, 2010) Fundamentals of Management, 8th ed., with David DeCenzo and Mary Coulter (Prentice Hall, 2013) Supervision Today! 7th ed., with David DeCenzo and Robert Wolter (Prentice Hall, 2013) Training in Interpersonal Skills: TIPS for Managing People at Work, 6th ed., with Phillip Hunsaker (Prentice Hall, 2012) Managing Today! 2nd ed. (Prentice Hall, 2000) Organization Theory, 3rd ed. (Prentice Hall, 1990)

Friday, December 20, 2019

The Four Personality Types I Am - 1515 Words

Sun Tzu once said â€Å"If you know the enemy and know yourself, you need not fear the result of a hundred battles.†(p. 51). Even though one may not be in battle this statement still holds true when dealing within organizations and how people work together. The purpose of this paper is to identify which of the Sixteen Personality Types I am. After completing the Jung Typology Test I was scored as being EFSP; throughout this paper I will discuss each individual letter and the theory behind it, and then elaborate how it applies to my own personal life. Using the knowledge that I have gained from first part of this paper and using Type Talk at Work I will then further dive into how my personality affects my decision making. Once I have reached a better understanding of myself I will then apply it to my current career and how I can make myself a better officer, and therefore a better leader. Very good Step 1Good use of headings; Extroverted The first letter of the Jung Personality Test represents whether or not a person is an introvert or extrovert, after taking the test I was rated as being 72% more of an extrovert over introverted. Being identified as an extrovert did not surprise me in the least because for as long as I can remember I always needed to surround myself by people. Being an extrovert has helped me in my overall job of being an officer in the United States Air Force because feel at ease talking in or to large groups of people. A specific exampleShow MoreRelatedPersonality Paper Essay674 Words   |  3 Pagesalike, and no two personalities are alike. A personality is made up of different characteristics, which help to define a person. Per the Myers-Briggs Type Indicator everyone has a four-letter personality type with 16 different personality combinations. These personality types affect everyone’s personal, social and work life. My four-letter personality type is ISFJ (introvert, sens ing, feeling and judgment). There are many different personality types. The four dimensions of personality are: extravertRead MorePersonality Assessment : Personality And Work Ethics Essay1290 Words   |  6 Pagestheir own distinct personality. According to Merriam-Webster Dictionary, â€Å"personality is defined as the set of emotional qualities and ways of behaving that makes a person different from other people†. My personality simply defines how others view me and most importantly the authenticity of who I am. Some people are prone to having outgoing personalities, while I prefer to be alone. After taking the Jung Typology Test, I understand my personality even more. This personality assessment will documentRead MoreEssay on Teamwork: Dealing with Personalities740 Words   |  3 PagesPersonalities differ with one person to another. Dealing with other people according to their personality will make the team stronger. Knowing personality type can help me to understand myself better and to improve on my weaknesses. Personality defines individuals’ inner characters and who they are as a person. Their behavior patterns are consistent around other people as well by themselves. Even though people hide their true personality in social settings, eventually their inner nature comes outRead MoreWhat I Have Learned About My Personality1378 Words   |  6 PagesIn this project, I reveal my four-letter type and temperament after taking the Meyers-Briggs Personality Test. I will give a description of each letter of my personality type as well as discuss how the different aspects of my personality letters work together. I will give examples from my life and discuss some of the weaknesses of my personality type. I will discuss what I have learned about myself from the personality tests and how it will help me to understand my role within my organizationRead MoreReflection On Personality1341 Words   |  6 PagesPersonality is defined as â€Å"the combination of characteristics or qualities that form an individual’s distinctive character† (google dictionary, 2017), just by reading this definition you can tell that personality is a complex system to fully understand. There are a number of tools or assessments from many theories and approaches that help better understanding personality, pulling apart its complexity. I have already given a lot of thought about who I am as a person, what traits do I have, what doRead MoreAnalysis Of Katharine Cook Briggs And Her Daughter, Isabel Briggs Myers1492 Words   |  6 Pagesskin. Perhaps routine quarreling with your cousin frustrates you. Well, once I concluded after much research that I am the ENFJ personality type, I learned not only how my type relates to the ESTJ type, but also that each person s unique perception of the world causes many social conflicts due to individuals perceiving and responding to things opposite from their peers. In order to better understand myself and others, I turned to the reliable, comprehensive Jung typology test developed by KatharineRead MoreThe Personality Theory Of Adler s Individual Psychology Theory1436 Words   |  6 PagesI. Theory Description The personality theory that I have chosen as best identifying with my personality and beliefs is Adler’s Individual Psychology theory (Friedman Schustack, 2012). Adler based his theory on the belief that individuals placed varying degrees of importance in different aspects of social and individual motivations such as an ideal goal. He used the term finalism to describe his idea that individuals all have an ultimate goal that they strive to become. The goal is subjective toRead MorePersonality Traits Of An Individual1314 Words   |  6 PagesIt is very important to understand the personality traits of individuals within an organization. Understanding the personality of an individual can help managers better understand the actions and decisions people make within a company. Therefore, personality test should be considered to gain a better understanding of the thinking of people within an organization. The Myers-Briggs Personality Assessment is a good test to take to learn ab out the personality traits and thinking of individuals. BasedRead MoreAnalysis Of Myers Briggs Type Indicator Essay757 Words   |  4 PagesMyers-Briggs type indicator has four characteristics and those four characteristics can combine to sixteen personalities. The result of the test, I received the INFJ personality. The INFJ consists of an Introvert, an iNtuitive, a Feeling and a Judging. For an introvert characteristic, I am a good listeners and I like to listen more than talk. Before I speak or take action, I have to listen and think. When I do not energy, I can build my energy because it comes from me. I have many ways to getRead MoreMy Letter And Their Description1091 Words   |  5 PagesFirst part: My Four Letter and their description. My conformed profile is ENTJ, stands for Extravert, Intuitive, thinking, and judging. This means that in business and school I am very open to the external world, I like receiving information from internal and imaginative world, I am very logic so all the decisions I make are based on logical facts and reasons, and I like organizing, planning, and ordering everything before starting doing something. In other words, as an ENTJ, I do like to plan and

Thursday, December 12, 2019

Chrysler in Trouble free essay sample

The automobile market is one of the most lucrative markets in the world. They have focused on international expansion since the late 1900s. This market has very successful international companies such as Mercedes-Benz, Lexis, Hyundai, Chrysler, Camry, Fiat, etc. All of these firms have held a position in the automobile industry. Even in economic hardships when demand for automobiles was decreased, the market did not faze them. Two firms prominent in this industry are Chrysler and Fiat which have both held successful positions in the late 1900s. Due to decreased market demand and lackluster products both firms have drastically diminished their market appeal. This has led to decreased profits which have led to European based company Fiat leaving the United States in the 1980s. American based firm Chrysler had to deal with sales drops and lack of demand. An alliance between both firms could potentially increase their customer base and future profits. We will write a custom essay sample on Chrysler in Trouble or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page This could be a very lucrative business venture for both firms if successful. Chrysler an American corporation has held a strong position in the automobile industry in the earlier 1900s. Fiat an Italian corporation has one of the strongest corporations in Italy. Among the three most substantial United States automobile makers, Chrysler is the smallest one. This means that Chrysler’s stand in the automobile market needs much improvement. With the vast growing nature of the United States and international automakers, Chrysler has to improve their performance and appeal to even compete at their level. Chrysler filed for bankruptcy protection under section 364 of chapter 11 of the US bankruptcy code. Chrysler announced that it would establish a global strategic alliance with Fiat. CEO of Fiat Sergio Marchionne will take over as presidency of Chrysler as well. People want to know how the new management will not only affect the corporation but also the stakeholders that have invested in both companies. Introduction The Chrysler Corporation was founded by Walter Chrysler in 1924 out of what remained of the Maxwell Motor Company. Chrysler greatly expanded in 1928 when it acquired the Dodge Brothers Company and began selling vehicles under those brands; that same year it also established the Plymouth and DeSoto automobile brands. In the 1970s a number of factors including the 1973 oil crisis impacted Chryslers sales, and by the late 1970s, Chrysler was on the verge of bankruptcy. Lee Iacocca was brought in as CEO and is credited with returning the company to profitability in the 1980s. In 1987, Chrysler acquired American Motors Corporation, which brought the profitable Jeep brand under the Chrysler umbrella. In 1998 Chrysler merged with German automaker Daimler-Benz AG to form DaimlerChrysler; the merger proved contentious with investors and Chrysler was sold to Cerberus Capital Management and renamed Chrysler LLC in 2007. Like the other Big Three automobile manufacturers, Chrysler was hit hard by the automotive industry crisis of 2008. Chrysler received billions of dollars in loans from the United States government in late 2008 and early 2009 to prevent it from shutting down. Chrysler filed for Chapter 11 bankruptcy reorganization on April 30, 2009. Chrysler should create a new company with Fiat in which Fiat would initially have a 20% stake, which would later be increased up to 35%. The Voluntary Employees Benefit Association (VEBA) would have a 55% stake in it, the US Treasury department an 8% stake. The Canadian and Ontario governments would have a combined 2% stake, with the Canadian government holding 1. 33%, and the Ontario government holding the remaining 0. 67% stake. Chapter One Situation Analysis 1. 1 Industry Overview The U. S. motor vehicle manufacturing industry employs 880,000 workers, or approximately 6. 6% of the U. S. manufacturing workforce, including those who work in the large motor vehicle parts manufacturing sector, as well as those who assemble motor vehicles. Since the beginning of the decade, the nations automotive manufacturing sector has eliminated more than 435,000 automotive manufacturing jobs (or an amount equal to about 3. 3% of all manufacturing jobs in 2008). The employment level first dipped below one million in 2007 and fell to 880,000 workers last year. With the restructuring and bankruptcy of Chrysler and General Motors, and the ongoing recession in the auto sector, employment in the nations automotive manufacturing industry will most likely shrink in 2009 and 2010 as additional assembly, powertrain, and auto parts plants close. Economically the automobile industry is an oligopoly. This is why the Big 3 remains the Big 3. The nature of building cars makes it difficult for small players to enter the market. The cost of entry is high. As an oligopoly, the Big 3 also tend to pay more attention to one another than to customers or competitors. If GM adds airbags, Chrysler and Ford add airbags. Being the smallest, Chrysler tends to follow rather than lead. Ideas generated outside the Big 3 tend to be ignored. When times are good, automakers can sell anything they can produce. That includes bad cars. But during recessions, automakers lose billions of dollars just maintaining operations. This is basically due to the high fixed costs. And those costs are getting higher as tight union contracts make labor a â€Å"fixed† cost. The industry consists of six segments: three mature markets (North America, Japan and Western Europe) and three emerging markets (Asia-Pacific, Eastern Europe and Latin America). The leading competitors in the industry are the Big Three (GM, Chrysler and Ford) and the Japanese Manufacturers (Toyota, Honda, and Nissan). To gain market shares companies are concentrating towards continuous improvement, innovation and cost control. 1. 2 Strategic Group Mapping Fig. 1: Strategic Group Mapping 1. 3 Key Success Factors The automotive industry is one of the largest business sectors in America, employing thousands and creating products that affect the way people spend money in a major way. Though there are many ways for an automotive company to achieve success, every strong company in the industry must possess some key critical success factors to ensure long-term profitability. 1. 3. 1 Positive Image One critical factor that often defines an automotive company is its public image. Because buyers entrust their safety, along with a sizable portion of their income, to a car company, the perception of the company figures greatly in the buying decision. Factors influencing an automotive companys image include advertising, word of mouth and expert reviews and opinions. 1. 3. 2 Distribution Network A more practical critical success factor for any automotive company is a strong network for distribution. Because cars and trucks are not sold directly to customers, auto manufacturers rely on franchised dealerships to provide local showrooms. These dealers must be knowledgeable and reputable to sell cars, which is essential for the automaker. Like auto corporations, dealers are reliant on a positive image that may be influenced by, or influence in turn, the image of the automaker. 1. 3. 3 Cash Flow A healthy cash flow is another practical critical success factor. When an automaker provides incentives or lowers prices, it almost always sells more cars, but the profit margin may not be a healthy one. At the same time, an automaker needs to keep costs under control, including line items that are prone to fluctuation such as the price of raw materials and outsourced components. Achieving a sustainable cash flow is central to the frequent discussions between automakers and employee unions. 1. 3. 4 Compliance Automakers must also ensure that the vehicles they sell are in compliance with various federal and local regulations. These include emissions standards, fuel efficiency and safety standards. While it may cost less to produce vehicles that perform marginally in these areas, the cost of a safety recall or government-mandated repairs are often much higher and difficult to anticipate. . 3. 5 Flexibility An elusive critical success factor for the automotive industry is the ability to be flexible. American car buyers may change their buying habits quickly in response to factors like the state of the economy, the price of fuel and new automotive technologies. It is essential that automakers remain attentive to these trends and keep in place a system that can adapt quickly to create new products that meet the current and near-future needs of customers. 1. Indust ry Wide Strategic Issues 1. 4. 1 Globalization Hardly a new phenomenon, globalization in the automotive industry accelerated in the 1980s when Japanese automakers made significant headway in penetrating the U. S. market. Today, however, the pace of globalization has intensified and global sourcing has become a competitive imperative. At the same time, automotive companies see great potential in developing regions such as China and India as their consumer markets begin to emerge. Squeezed by intense competition — increasingly from new competitors in low-cost countries — as well as industry overcapacity, high labor costs in mature markets and customer resistance to price increases, automotive companies must establish sustainable and flexible cost structures, driving them to relocate global sourcing to â€Å"low-cost† regions, Asia, in particular. In addition, as they establish optimal global manufacturing capabilities, automotive companies also must refine their product development strategies to respond to the demands of these emerging markets. . 4. 2 Innovation with Limited Financial Resources Automotive companies face another dilemma: how to maintain innovation when financing is tight. The need to develop new technologies and innovative products able to lure consumers and provide a competitive edge has never been more important for maintaining profitability over the long term. Car buyers are looking for new features such as navigation to ols, entertainment options and safety improvements, but resist paying premiums for these advancements. Yet, given the cost and pricing pressures, automotive companies are finding it difficult to free internal financial resources for investment in research and development. At the same time, securing external funding also is more challenging as the industry has become less attractive for investors compared to other sectors, particularly in the short term. With financing tighter, automotive companies must pursue creative product solutions, leverage their internal strengths and, more often, make acquisitions and cement partnerships with companies that can help enhance and expand product offerings and spread investments over more units. . 4. 3 Leadership in the Automotive Industry Automotive companies also must be looking continually for new opportunities in the market. Every four to five years, you need to move on, either by making acquisitions or finding new market niches, otherwise your profitability drops. 1. 4. 4 Flexible Production and Cost Structure In response to the forces of glob alization, competition and pricing constraints, a key priority for nearly half of the automotive companies is establishing and maintaining a more variable cost structure. Another strategic priority, is maintaining a flexible production system to position the company to respond quickly to shifts in global demand. Automotive leaders must be able to manage cash and make costs more variable in order to adjust quickly to volatility in demand and respond to new opportunities. They do this through outsourcing, partnerships, technology innovation and new production methods. When 350 automotive executives were globally surveyed to get their views on the primary challenges facing the industry, the results were as follows: Fig. 2: Automotive Industry Challenges . 5 Competitive Situation Analysis 1. 5. 1 Porter Five-Force Model * Bargaining Power of Buyers is considered to be high due to the fact that there are competitive brands * Competitor Rivalry is high as the consumer considers cars as a commodity and hence there is surplus * Bargaining Power of Suppliers is high as they have some kind of control over the industry * Threat of New Entrants is low due to the huge investment required in capital, technologic, marketing * Threat of Substitutes is low as owning a car has always been a necessity . 6 Competitor Analysis Competitor| Strategy Used| Reason| Japanese Companies (Honda, Toyota) | Best Cost| Japanese automakers tried so hard to always stick to competitive prices with high quality | German Companies (Mercedes, BMW) | Focus Differentiation| German automakers have always been known by focusing on the best quality for the engine despite the cost | American Companies (Chrysler, Chevrolet, Ford, GM) | Broad Differentiation| Focused on differentiation themselves for the majority of the American consumer | . 7 Firm – Self Analysis 1. 7. 1 SWOT Strengths * Third largest automobile manufacturer in the US ever since 1928; domination of the minivan market * In 2008, there was 8% growth in sales outside the US * Chrysler Mexican, Canadian and other international operations were not part of the bankruptcy filing * Chrysler started a global corporate advertising campaign to restore confidence in the company Weaknesses * Declining sales made it difficult for Chrysler to continue * Chrysler idn’t benefit from the merger with Daimler and kept focusing on avoiding clashes * Poor Management resulted in drop in the market share during early 2000s * In the Fiat – Chrysler alliance, the company is to be owned by multiple owners Opportunities * Establishing a global strategic alliance with Fiat * The American government tried to position the bankruptcy as NOT a sign of weakness * Fiat would make available its entire product portfolio, along with its powertrain technology Threats * The fierce competition with the Japanese high performing, lower price cars * U. S economy is struggling and consumers aren’t spending as much money as they used 1. 7. 2 Firm Strategic Issues and Problems Poor Business Strategy Analysts attributed Chrysler’s financial problems to its poor business management. In the early 1970s, when fuel prices were going up and consumers in the United States started preferring fuel-efficient vehicles, Japanese companies like Toyota and Honda began coming out with compact and fuel-efficient cars to cater to these needs. However, Chrysler’s focus remained more on SUVs and trucks, leaving the Asian carmakers to capitalize on this change in consumer preferences. Other analysts criticized Chrysler’s decision to merge with Daimler. According to Iacocca, â€Å"Eaton50 panicked. We were making $1 billion a quarter and had $12 billion in cash, and while he said it was a merger of equals, he sold Chrysler to Daimler-Benz, when we should have bought them. †51 Similar analysts also criticized Daimler’s decision to run Chrysler as a stand-alone division. They opined that Daimler wanted to keep Chrysler separate from its luxury Mercedes-Benz marquee. By doing this, it did not take advantage of the benefits of developing vehicles together. Lack of Innovation According to analysts, Chrysler’s sluggishness in launching innovative models when its Japanese competitors kept coming out with new designs resulted in the company’s declining sales. Japanese companies continued to offer fuel-efficient vehicles, while Chrysler continued to produce fuel-guzzling trucks. Chrysler, which had been the innovator of automatic transmission, power steering, and brakes, just did not live up to the consumer’s expectations. Although it came up with some innovative products in the early 1980s, quality-related issues dented the brand image of its cars. After the merger with Daimler, Chrysler introduced some new models. However, those models did not get much consumer attention. Even after Cerberus bought a majority stake in Chrysler, the company could not invest enough money in research and development because of the declining sales of Chrysler’s vehicles. The U. S. Auto Task Force also commented in March 2009 that â€Å"Chrysler’s products have also historically underperformed in terms of quality, which remains a significant challenge. Unlike GM, which has had a number of successful recent product introductions and has developed a new global product development process that has promise, there are few tangible signs that Chrysler can reverse its share erosion. The Global Financial Crisis In 2008, the tight credit situation, volatility in the stock markets, problems in the U. S. housing market, increases in unemployment, and declines in incomes started affecting consumer spending. As a result, the U. S. car market was also badly affected. Those who wanted to purchase vehicles found it difficult to get loans or found the available financing too expensive. In 2008, the U. S. auto industry experienced its worst year since 1992. The total sales of cars and light trucks were 13. million, a decline of 18% compared to 2007. The United States was the largest market for Chrysler. As of November 2008, 73 percent of its sales were from the U. S. , 61 percent of its vehicles were produced in the country, 78 percent of its materials were purchased in the U. S. and 62 percent of its dealers were based in the U. S. As Chrysler’s market was restricted to the United States alone, the global financial crisis which originated in the country affected it s sales badly, leaving the company struggling to carry on its business.

Wednesday, December 4, 2019

Organizational Strategy and Leadership †Free Samples for Students

Question: Discuss about the Organizational Strategy and Leadership. Answer: Introduction In this report, various types of theories and models will explain the significance of strategic management of Tesco. Besides that, in order to achieve desired goals and objectives, the management of Tesco needs to focus on three major factors such as generic business strategy, organisational culture and formal organizational structure. Besides that, strategic planning is playing an essential role which helps an organization to meet desired goals. The leaders of an organization should develop strategies for organizational growth and improvement. Moreover, organizational culture is another important factor which can lead to success. Along with that, different types of culture will be discussed in this report. In addition, how Tesco manage strategic diversion and organizational structure of Tesco will also explain in this report through proper argument and justification (Hoffmann, 2016). Background of company Tesco is a retailer chain of the UK which was found by Jack Cohen in 1919. Besides that, Tesco Plc is one of the giant multinational grocery and general retailer which has thousands of customer base and support. In order to expand the business, Tesco focused on various marketing strategy and different strategic dimensions. Moreover, Tesco Plc has many branches across the UK. Strategy of dimensions (process) There are different types of strategic dimensions used by Tesco plc in order to expand the business such as product development process, marketing planning and customer service process. Each and every type of strategic dimensions include specific significance, and these dimensions are discussed below: Product development process It is one of the significant processes of any organization. Besides that, an effective relationship can be created between the customers and the company through quality products. In addition, the product development process includes the significant contribution of the skilled and efficient employees. Besides that, the management of Tesco needs to focus on the product development process for increase the level of customer satisfaction. In addition, the raw materials are playing an essential role in product development process. Marketing plan The marketing plan is an essential element of an organization which provides a proper direction to the management in order to achieve desired goals and objectives. Besides that, the marketing manager is the key player who develops the marketing plan. Along with that, various types of marketing tools and techniques are used to implement a proper marketing plan which can enhance the probability of the organization (Bly, 2007). Besides that, Tesco plc has a solid and productive marketing plan which is influenced by the mission and vision of the organization. Apart from that, the marketing plan of Tesco includes some critical aspects such as marketing mix. In addition, the marketing mix contains four major aspects such as product, price, promotion and place. Moreover, each and every part of the marketing mix is critically express the brand value of Tesco. Customer service Tesco has thousands of customers who are being satisfied by the quality service of Tescos customer care executives. Moreover, the management of Tesco appointed skilled and qualified customers to care executives at help desk by which the customers can easily solve problems through effective communication. Besides that, Tesco also helps out the customers through online. In other words, Tesco plc has developed and advanced website which is mainly used to give feedback to the customers (Machado, 2012). Recruitment and selection process The human resource management of Tesco is dealing with the selection process. In other words, the HR managers are playing an essential role in selection and recruitment process (Dubois, 2004). Generic business strategy A business strategy is a tool which enhances the profitability of the organization through the effective and proper application. Besides that, the concept of the generic business strategy was introduced by Porter. In addition, Porters generic business is a famous theory which includes four significant factors such as cost leadership, cost focus, differentiation and differentiation focus (Johnson, Whittington and Scholes, 2011). Each and every factor of generic business strategy help the organization to reduce additional cost through implementing effective and efficient marketing strategies. Besides that, with the help of business strategy, Tesco can meet desired goals and objectives. Along with that, Tesco already successful applied various marketing strategies for improved business performance. In addition, cost leadership strategy is one of the effective segment of Tesco which effectively impact the organizational structure. Apart from that, the leaders of Tesco have recognized pos sible marketing criteria and reduce additional cost. In other words, the production cost has been reduced by the leaders of Tesco in order to increase revenue (Johnson, Whittington and Scholes, 2011). On the other side, cost focus is also an effective business strategy which increases the profitability of Tesco. In other words, Tesco mainly reduces the cost through applying employee turnover. In addition, Tesco provides high salary to their employees which sometimes effects the financial stability of the organization. Moreover, by applying employee turnover strategy, the management of Tesco can terminate inactive employees who are paid lots of amounts. Apart from that, the differentiation strategy is another important strategy which is implemented by Tesco in order to improve the organizational performance. In addition, the differentiation strategy includes innovative and attractive product concept which are not accessible by other competitors. In other words, Tesco offers some excl usive products and services which cannot be served by their competitors. Along with that, differentiation strategy includes three major segments such as good research, ability to provide high-quality service and products and effective sales and marketing process. Aside from that, each and every segment of the differentiation strategy helps Tesco to grab the whole retailer industry of the UK. Along with that, proper marketing research is required to develop proper product development process (Jeannet and Hennessey, 2004). In other words, with the help of effective market research process, the actual requirement of the customers can be analysed and determined by the organization. Moreover, the researcher uses questionnaire which includes research questions for analysing current market opportunities. On the other hand, the management needs to provide high-quality products and services in order to increase the profit and organisational performance. In addition, Tesco needs to provide effective and high-quality service and products to their customers for incre asing the level of customer satisfaction. Moreover, the final segment of the differentiation strategy is effective sales and marketing process. In other sense, the promotional strategy is a part of marketing process which is applied by many famous organizations. Besides that, Tesco implemented online marketing which is an effective promotional strategy. Along with that, low price strategy is one of the effective sales strategy which can attract many customers. In addition, most of the customers are price-sensitive, and they want high-quality products in low price(Osterwalder et al., 2015). Framework According to contingency theory, the working framework can improve the empowerment of an organization. In other words, the management of Tesco needs to provide a positive working environment to the employee for developing a working framework. Along with that, organizational culture and organizational structure both are playing an essential role in order to develop a proper working framework inside an organization. On the other hand, the management of Tesco needs to focus on the working environment for developing a better working framework(Osterwalder et al., 2015). GPS The utilization of GPS is mainly extended for tracking purpose. The full form of GPS is a global positing system which means that Tesco mainly uses the GPS in order to track the service or product delivery process. Moreover, with the help of GPS, Tesco can also track the movement of their employees. Organisation culture Organizational culture plays an important role in running a business. Organizational culture means how the members or the employees of the company behaves with each other in their workplace. Each employee have different behaviour, when they are able to link up the different behaviors which call the unique culture of an organization (Stanford, 2010). On the other words, the organizational culture which is a method of communal principles, postulation and values that direct how the employees behave in the workplace. Every organization keep their organizational culture. The administrative culture shows their act, dress and attractive behaviour. A proper culture of the organization can hold the image of the company. On the other hand, the organizational culture of Tesco is mainly influenced by effective customer service and high quality products (Stanford, 2010). Along with that, the culture of Tesco is also measured by effective management performance. Besides that, Tesco includes some effective management process which helps Tesco to conduct a successful organizational culture. In addition, the organizational culture and organizational structure both are interrelated with each other and affect the organizational performance. Thus, the structure of Tesco is also measured by effective team performance and high-quality customer service. Apart from that, the interrelation between organizational culture and organizational structure is simple and effective. Moreover, the organizational culture of Tesco is mainly controlled and managed by the leaders (Gabriel, 2007). Organizational structure The organizational structure is one of the significant element of an organization which is influenced by various theories like marketing mix theory. Besides that, the formal structure of the business includes various dimensions such as production department, human resource management, sale and marketing department and customer care department. Each and every management help Tesco in order to provide a formal structure to the organization (Gabriel, 2007). Moreover, in this report, various types management process are analysed which provides a formal structure to the organization. Besides that, according to path-goal theory, the leadership styles critically affect the organization in order to provide a formal structure. In addition, there are various types of leadership styles used by many organizations to provide a formal structure to the organization. Along with that, according to Democratic leadership model, the leaders of Tesco are following the democratic leadership which is based on co-relation with the employees. In other words, a formal structure can be developed by the only effective relationship with the managers and employees (Ashkenas et al., 2015). On the other hand, according to the Democratic leadership, the leaders of Tesco involve the decision of the followers before conducting any serious decision-making process which can affect the organizational performance. Along with that, the leaders of Tesco is following some qualities of transactional leadership such as employee motivation and employee engagement. Types of organizational culture Clan culture- The team builders, counsellor and organizer of the company make the team inside the workplace. They divide the employees of the organization in different departments and teach them about the work. According to these, they also should encourage their workers so that they can do their work properly(Clifford and Thorpe, 2007). They also follow the employee's working activities and also notice their involvement to complete the work in the organization. Market culture- After starting a business, every organization wants to reach the high position in the market. For this reason, product develop is necessary by the demand of the customers. Customers always want good quality products at reasonable price. If the organization is able to provide good quality products and satisfy the customer, then it will be very beneficial for the company. Good products increase the number of customers for the organization. On the other side, a good image also makes them able to compete with others or enhance the competitiveness between them. For getting the success in business market segmentation is needed(Clifford and Thorpe, 2007). Adhocracy culture- In the organization, the employees take the risk on their work and the leader help them to overcome the situation. Adhocracy culture is a creative and active working atmosphere. To reach the long term goal, the employees of the organization needs to continue the developing process. The better and new products help them to get success(Arthur, 2008). Purpose/aim Effective organization culture of an organization, improve the behavior of the employees and make them able to communicate with their clients, partners and customers. Providing good service is very beneficial for an organization. The culture of a particular organization shows a significant title role in the organizational strategic management(Arthur, 2008). Culture make the employees efficient for providing good service which attracts the consumers most. Therefore, there are many important functions which are totally related with the culture of the organization. The impact of organizational culture on consumers- The employees of the organization should take the responsibility of providing effective service to their consumers. It helps them to maintain the image of the organization in front of them(Gamble, 2014). On the other side, an organization need to maintain loyalty about their products. A proper organizational culture drifts to use the time for giving reinforcing, teaching and training to their employees about how to how to communicate with the customers and how to provide quality service to them. The impact of organizational culture on employees- Organizational vulture, creates an effect on the employee's work activities. The culture of the organization teach them how to complete their task and reach their goals(Gamble, 2014). According to these, it also helps them to take right decisions for any crucial time. When they make themselves able to accept the organizational culture, then they satisfy the job and also able to get lots of opportunities. According to research, the organizational culture makes impression on workers task enthusiasm, work interest and artistic capability(Woodside, 2010). Benefits/Challenges The organizational culture is one of the practical element of Tesco which influence the organizational structure. In addition, the organizational culture and organizational structure both are interrelated with each other and effect the organizational performance. Thus, the management needs to focus various departmental process on analysing current position of the organization(Woodside, 2010). Thus, the structure of Tesco is also measured by effective team performance and high-quality customer service. Sometimes, due to poor communication, the management of Tesco faces difficulties which occur customer dissatisfaction. In other words, the organizational culture can enhance the level of customer dissatisfaction which is based on poor understanding of the management(Woodcock, Stone and Foss, 2007). Apart from that, the interrelation between organizational culture and organizational structure is simple and effective. In other words, the managers and leaders of Tesco should provide effect ive training which can increase the skills and abilities of the employees for better performance. Moreover, the organizational culture of Tesco is mainly controlled and managed by the leaders. Conclusion This report is based on various types of marketing strategy, and implication of different strategic dimensions are explained with proper arguments and justification. Besides that, various types of organizational culture and its effect on the organization are also discussed on the basis of concrete evidence. Moreover, different types of marketing strategies of Tesco are also explored in this report(Woodcock, Stone and Foss, 2007). In addition, the decision-making process of Tesco is mainly influenced by strategic dimensions. In other words, Tesco can improve their organizational culture and structure by effective communication skills. Along with that, the brand value and reputation of the organization both can be developed through effective communication systems. Besides that, with the help of effective training programs, Tesco can improve the communication skills of both managers and the employees. Thus, in order to improve the organizational culture, the management of Tesco should d evelop a healthy relationship with both the employees and the customers. In other words, with the help of strong relationship with employees, the work coordination will be improved. References Arthur, D. (2008).Performance appraisals. 1st ed. New York: American Management Association. 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